Welcome to Pod Snacks, the Podcrate newsletter.

Your weekly bite-sized guide to the podcast universe. We dish on the hottest industry trends, gossip, and hidden gems waiting to be discovered.

This Week’s Topics:

• Video podcasting is growing in popularity

• Podcast Spotlight: ‘Incredible Feats’ with Dan Cummins

• Donald Trump appears on Logan Paul’s podcast

Podcasts Are Showing Up All Over YouTube

The podcast landscape is rapidly evolving, and video is taking center stage. Recent trends show that video podcasting is not just a passing fad, but a significant shift in how audiences consume content.

According to recent surveys, YouTube has emerged as the leading platform for podcast consumption in the U.S.

The numbers speak for themselves:

• One-third of weekly podcast listeners discover new shows on YouTube.

• 40% of new podcast listeners actively watch while listening.

• Three out of the top five podcasts on Spotify's U.S. chart feature video components.

The surge in video podcasting aligns with the rise of Gen Z listenership. Edison Research found that 47% of the Gen Z online population in the U.S. are monthly podcast listeners - a 57% increase since 2018.

Spotify Joins the Video Race

Not to be left behind, Spotify has recently expanded its video podcast capabilities. The platform now allows creators to upload video content for podcasts not hosted on Spotify itself. This feature, while exciting, comes with some important considerations:

• Videos are hosted on Spotify's servers, not through RSS.

• Plays won't be reflected in your podcast host's analytics.

• Once a video is uploaded, Spotify appears to use it exclusively - even for audio-only listeners.

The shift towards video presents both opportunities and challenges for podcast creators:

• video content can help attract new audiences, especially younger listeners.

• creators can now leverage platforms like YouTube, TikTok, and Instagram to grow their audience.

• investing in video equipment and adapting content for visual consumption may be necessary.

• with plays on platforms like Spotify not reflected in traditional podcast analytics, tracking overall performance may become more complex.

As video podcasting continues to gain traction, we're likely to see more innovations in this space. Traditional audio-only podcasts aren't going away, but creators who embrace video may find themselves with a competitive edge in reaching and engaging audiences.

Podcast Spotlight: ‘Incredible Feats’ with Dan Cummins

‘They’ve broken records, made history, and turned the impossible into the incredible. Every weekday, join comedian Dan Cummins as he profiles amazing achievements made by people from all over the world.’

This podcast has 251 episodes and the last episode was September 3, 2021.

Previous episodes include:

• The Chilean Minor Rescue: A mine collapse left 33 miners trapped a half-mile below the surface in an underground shelter. It would take an international team of rescuers 69 days to save them.

• Surviving Mt. Everest’s Deadliest Blizzard: Separated from his climbing group in a whiteout, no one thought Dr. Beck Weathers would make it back to camp. But he lived to tell his tale, and see it on the big screen with the 2015 film ‘Everest.’

• Castaway On A Liferaft For 76 Days: On a solo journey across the Atlantic, Steve Callahan was forced into his inflatable liferaft. He spent the next two and half months adrift at sea, waiting to be rescued.

You can find this podcast on our site here.

If you’re interested in more amazing feats and survival stories, check out our section on Survival Story podcasts.

Former President Trump Made an Appearance on Logan Paul’s Podcast

Former President Donald Trump made an unexpected campaign stop on Logan Paul's popular "Impaulsive" podcast, reaching out to young voters ahead of the November election. During the 45-minute interview, Trump discussed various topics, from pop culture to artificial intelligence, and urged Paul's followers to support him over President Biden. This appearance aligns with Trump's increased presence on social media platforms and new media venues, including his recent join on TikTok.

The interview covered a range of subjects, with Trump sharing his thoughts on aliens, AI technology, and even commenting on Jake Paul's upcoming fight with Mike Tyson. He also discussed his recent legal issues, noting a surge in support following his conviction. This unconventional campaign stop highlights Trump's efforts to connect with younger audiences through influential online personalities like Paul, whose podcast regularly attracts millions of views.

You can check out Logan Paul’s podcast and links to this episode here. Or watch it on YouTube.

Thanks for reading and subscribing. We’ll see you next week!